Episode 3: SEBA Officer Spotlight with Chris Zorzi

Behavior analysis has a branding problem, and Chris Zorzi says the fix is bigger than autism, bigger than conferences, and bigger than the field has dared to think so far. If you care about where ABA goes next, this conversation is the roadmap. Chris, the assistant vice president of SEBA and head of membership and engagement, joins Dr. Jake, Dr. Scott, and Di-Anne for a sharp, funny, and surprisingly candid Officer Spotlight on what it really takes to expand behavior analysis into the mainstream. From his first “this is it” moment after seeing a LinkedIn post about pushing ABA beyond autism, to the practical realities of making the organization more visible, Chris makes the case for a field that is more public, more accessible, and far less pigeonholed.

The stakes here are real: if behavior analysis stays locked inside one narrow identity, the field risks being defined by insurance, misunderstood by the public, and underused everywhere else it could make a difference. Chris argues that the opportunity is enormous if behavior analysts are willing to get louder, broader, and more creative about where their science belongs.