ep. 29 - what social media consumers are expecting from brands and creators in 2025
authenticity is ur best strategy (yes. still.)
the polished and over-produced aesthetic is dead. ppl want relatable and raw. we're craving connection not perfection. show your process and give your audience a glimpse of what it’s like behind the scenes.
find ur niche communities forget trying to be everywhere at once. it's time to get specific. smaller niche communities are where the real engagement is happening. these spaces allow you to connect deeply with people who actually care about what you’re offering.tip: join my discord hihi
omnichannel with a homebase
choose the social media platform where you want to drive attention/sales/engagement where you tell your main story and use the other platforms to drive attention to your homebase where you share different povs of your main story.
short-form video is still the mvp
seriously we have the attention span of a fly. tiktok reels shorts – it’s where we live now. the key? be quick, be clever, and get to the point.
remember: digital wellbeing matters (for you too)
we’re all burned out from doomscrolling. ppl want content that feels good. think about how you can offer value without adding to the noise.tip: don’t be afraid to say no to the grind when it feels off. your audience will respect you for it.
live shopping experiences
for example you're a beauty brand and you're doing a live tutorial and we can shop the products the mua is using for the tutorial in real time
lean into ai but stay real
ai tools are game-changers for speeding up your workflow. but here’s the thing – don’t let it turn you into a content bot. use it for ideas but your voice needs to shine through (stating the obvs but im scared u all gonna feed me bot texts)
don't listen to anything im saying don't buy anything im wearing im lost too