Why Ecommerce Teams Need to Prepare for AI Shopping Now with Alex Melen, SmartSites

Are we moving from search… to conversation?

On this episode of The FODcast, Tim sits down with Alex Melen, Co-Founder at SmartSites, one of the world’s largest independently owned digital marketing agencies.

With more than 400 employees and over 15 years of growth behind the business, Alex has spent decades at the forefront of digital marketing and ecommerce, making this a really insightful conversation around where AI, search and digital commerce are heading next.

Alex shares why he believes the next 12 months could bring more transformation than the last 12 years.

We cover a LOT of ground in the chat with Alex, including:

• Why search behaviour is shifting so quickly
• How conversational AI is changing discovery
• What agentic shopping could mean for ecommerce brands
• Why retailers need to think about visibility beyond Google
• How Shopify is positioning itself for this next phase
• What teams need to understand as AI becomes part of the buying journey

A really interesting episode for anyone thinking about where digital commerce, search and AI-enabled shopping could be heading next.

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#FODcast #DigitalCommerce #Ecommerce #AISearch #AgenticCommerce #SmartSites

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