ForceCast #295: Controlling the Story

After news drops about Star Wars Episode VII, Erik and Eric discuss Lucasfilm's media strategy for the film. In the digital age, can Lucasfilm hope to control leaks and rumors? How will they distribute information, whether publicly or otherwise? Can they balance the needs of the film production and the fan sites? Our conversation explores all of that and more. Plus, we discuss Episode VII casting and studio rumors, new Insider short stories, and The Clone Wars interviews.