She's So Influxious

This week we were able to sit down with the mother of PerfumeTok and founder of Influxious- Funmi Monet to discuss her rise in social media and what changes when you become a founder vs a reviewer.

Chapters

• 00:00 The Scented Journey
• 05:03 The Evolution of Fragrance Content
• 08:13 Representation and Diversity in Fragrance
• 12:28 The Impact of Social Media on Fragrance Talk
• 20:49 The Sheinification of Perfume Talk
• 26:35 From Collaboration to Brand Creation
• 29:40 Creative Control and Ownership
• 34:09 Principles of Excellence
• 37:55 Foundational Experiences and Fragrance Creation
• 43:01 Gold Standard and Magic Hour
• 48:37 Magic Hour and High Life
• 54:00 The Creation of High Life Fragrance
• 55:09 Inspiration from Nigerian Culture
• 56:06 Launching in Sephora and Navigating Criticism
• 57:08 Empathy for Brands and Creators
• 01:03:15 Promoting Black-Owned Fragrance Brands
• 01:12:29 Highlighting Favorite Black-Owned Fragrances