The Haunted World of Heretic Parfum

Beyond the perfume, Douglas Little is building haunted worlds.

In this episode of The Fragrance Files, we sit down with the founder of Heretic Parfum to explore why darkness, folklore, horror, and the supernatural have always been fertile ground for scent. Douglas shares the origins of Heretic, the challenges of building an independent fragrance house before niche perfume became mainstream, and why natural materials continue to inspire his creative process despite their unpredictability.

Together, we unpack fragrance as storytelling, from texture and atmosphere to emotion and memory.