Zoë Rom | The Rise of Indie Brands & Changing Trail Media

Zoë Rom is the Editor in Chief of Trail Runner Magazine and Managing Editor of Women's Running. She is also a host of The Outside Show. She is one of the most respected journalists in the sport, writing two fantastic pieces recently that we center the episode around. The articles are The Rise of Indie Running Brands and How Fan Service is Changing Running Media. 

 

Topics discussed:

• Nichification of sports
• Brands as identity signalers
• Social media's role in empowering new brands
• The DTC business model
• The importance of differentiation
• Fan service in media
• The state of journalism
• Trade offs made as an editor
• A lot more

Read Peter Abraham's blog on The Nichification of Sports. Also his post from the Olympic Trials Marathon.

 

Sponsors:

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Other Freetrail podcast episodes you might enjoy:

  Kilian Jornet | The New NNormal   Tim Tollefson | The Infinite Game   Clare Gallagher | Black Canyon 100k Champion   Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB