TFIE018 CT003: BMW’s electric car plans are broken

Tesla is kicking all of the luxury car manufacturers’ butts up and down the categories they sell in. That’s true of all equivalent brands, but BMW is in the most trouble. BMW’s new electrification strategy is the same as its current strategy — the generic car brand that tries to have a car for everyone. BMW’s documented and communicated strategy is to have every model be available in either a fully internal combustion, fully electric, or hybrid model. This is a podcast version of the article by the same name on The Future is Electric Medium publication.