EA: Console game makers should consider in-game ads during development

Om avsnittet

In this week's edition of The Game Business Show, we are joined by EA's in-game advertising boss Alex Dao to discuss putting ads within PC and console games. Dao discusses the opportunity, how to win over marketing people, what the new EA Advertising platform is all about, and making sure you 'do it right'.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe

Om avsnittet

Fler avsnitt

Is Xbox making the right decisions? Plus, how AI is (and isn’t) transforming game localization

“We’ve been baptized in fire” – the new Rainbow Six boss on losing staff, Tencent, GTA and… Moana

Five things we’ve learned about Japan’s games industry, plus how GTA 6 influenced Valor Mortis’ $40 price point

Beyond Balatro and taking risks: Why Playstack doesn’t want a 100% hit rate

The shooter that Tencent abandoned: Wardogs hits 2m sales in one weekend

The Legend of Zelda: Ocarina of Time and GTA 6: The video game industry’s Barbenheimer moment

“Some of the offers were actually offensive” – How Clutch found its publisher

GTA 6 reveal causes Xbox and PlayStation sales to jump by a third

CD Projekt Red: If you want a cost-driven development, you cannot make The Witcher 4

Assassin’s Creed creator Patrice Désilets: “I have two or three games left”