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The Game Business Show
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EA: Console game makers should consider in-game ads during development

38 min•16 juli 2026

In this week's edition of The Game Business Show, we are joined by EA's in-game advertising boss Alex Dao to discuss putting ads within PC and console games. Dao discusses the opportunity, how to win over marketing people, what the new EA Advertising platform is all about, and making sure you 'do it right'.



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