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Take-Two CEO Interview: ‘The notion that AI can make GTA is laughable’

30 min•17 mars 2026

We speak to Take-Two CEO Strauss Zelnick about why investors shouldn't be concerned about video games being built with AI tools.

We also chat about in-game advertising within PC and console games, the firm's global expansion plans, its ageing audience, the DRAM crisis, Roblox, and what it takes to be a good video games CEO.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.thegamebusiness.com/subscribe

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