The Game Business Show

"We didn't believe Space Marine 2 could hit 7m unique players"

28 min • 29 juli 2025

This week on The Game Business Show, Chris speaks to Geoffroy Sardin, the CEO of Pullup Entertainment, which is the company behind the likes of Warhammer 40,000: Space Marine 2 and A Plague's Tale. During this interview, we learn the company is working on 50 projects, and not a single one is 'AAA'. We talk about the opportunities in the AA and indie space, and why niche doesn't have to mean small.



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