3 Levels of Building a Personal Brand | Ep 984

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A strong personal brand is one of the most valuable assets in an AI-driven world. Today, Alex breaks down the three stages every personal brand goes through, from earning the right to be heard to staying relevant long after the brand is built. He also offers real-life examples of branding mistakes and high-stakes moments that big brands use to stay relevant.

In this episode

00:00 Stage 1: Do epic work

02:31 Stage 2: Build strong associations

04:59 Bud Light, Coke, and Apple’s ad mistakes

10:43 Stage 3: Defend the belt

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