The Downsell Math and How to Build an Offer Worth 10x More | Ep 986

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The middle of the pricing spectrum is where most businesses die. In this episode, Alex breaks down the math most owners never run and offers three frameworks for building an expensive offer without starting from scratch. He also explains how speed, specificity, and removing friction can transform an average offer into one that clients will pay premium prices for.
In this episode
00:00 Why middle pricing kills businesses
01:40 Three frameworks for premium pricing
04:04 Tactics for closing high-end clients
08:07 Reverse engineering ease and delivery
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