How do I get my work featured? With Creative Boom's Katy Cowan

This week our Katie chats to Katy Cowan, founding editor of Creative Boom, the independent platform that's been cheering on creatives of every background for 17 years. It started as a side project dreamed up on a sun lounger on her honeymoon (true story!) and now reaches over 300,000 readers a month.

If you've ever wondered how illustrators get picked up by Creative Boom, Katy tells us everythiiiiing: keep sharing your work, keep your Instagram active, and make your website a nice 'n' friendly place for journalists/art directors to land. 

Grab a notebook, this one's full of amazin' tips 💛

Timestamps, for the timestamp fans:

00:00 – Meet Katy
01:00 – Gatekeeping
03:00 – Goody gatekeepers
04:00 – "You're not in trouble"
05:00 – Marketing when you're shy
06:30 – Hiding behind the brand
07:00 – 2024
10:30 – A new brainstorming buddy
11:30 – AI, the nuanced bit
14:30 – Where the work is
15:30 – The perfect storm
16:30 – The tightrope
17:30 – The future is human
19:30 – The courage to be disliked
20:30 – Getting featured
23:30 – Press-ready websites
25:00 – GEO
25:30 – Honeymoon ideas
26:30 – Slipped Disc
27:00 – Being enough

Links mentioned:

🌟 Creative Boom: https://www.creativeboom.com
🎧 The Creative Boom Podcast: https://www.creativeboom.com/podcast/
📸 Creative Boom on Instagram: https://www.instagram.com/creativeboom/
🎶 Katy's personal Instagram (for the Slipped Disc DJ videos): https://www.instagram.com/katylcowan/
🎨 Sarah Martinon, the illustrator behind the Hermès campaign Katy mentions: https://www.instagram.com/sarahmartinon/
🚢 The Good Ship Illustration: https://www.thegoodshipillustration.com

Byeeee for now!

x The Good Ship Illustration (Helen, Katie & Tania)

Come and say hello!

✏️ @thegoodshipillustration
🌏 www.thegoodshipillustration.com

p.s. We love answering your illustration questions. Click here to submit your question for The Good Ship Illustration Podcast 🎙