From Laid Off to Most Followed PM: How Chloe Shih Grew to 750K+ on Insta, 300K+ on YT

She gets laid off from Discord, then goes viral & becoming the most followed PM across platforms.

Not just that, she uses the moment to pivot her career, build a thriving personal brand, and winning big as a full-time content creator.

Today, we’re diving deep into her journey of going viral, breaking into product management, experience as a PM at Meta, TikTok, Discord, content creation, and more.

We're covering:

Guest's Introduction – 00:00:01

Filming the Layoff Video – 00:01:32

Her Views on Mass Layoffs in 2023 – 00:07:45

Inside Look at the Discord PM Team – 00:11:00

Product Culture at Discord – 00:15:36

The Approval Process at Discord – 00:19:54

Explaining TikTok Culture – 00:22:23

TikTok Algorithm – 00:29:48

The Start of Her Content Creation Journey – 00:32:40

How Big Social Companies Fueled Her Content Creation – 00:36:36

Becoming the Most Followed PM – 00:41:45

Her Role at Facebook – 00:44:51

The Culture at Meta – 00:48:25

What Makes a Good Product Culture? – 00:50:39

Breaking Into the PM Industry Without a Title – 00:55:36

How She Secured a Role at TikTok – 01:00:01

Her Must-Read Book List – 01:07:53

How She Landed a Role at Discord – 01:10:53

Advice for Laid-Off PMs – 01:16:03

Breaking the Internet with "30 by 30" – 01:17:28

The Production Process Behind "30 by 30" – 01:20:50

Pulling Off Big Brand Collaborations – 01:24:26

Her Process for Managing Collaborations – 01:29:33

How She Is Missing Out on More Potential and Money – 01:34:25

What’s Next for Chloe – 01:41:38

Brought to you by:

Explo: Embed customer-facing analytics in your product

Attio: The next generation CRM

Vanta: Automate compliance, manage risk, and prove trust

Where to find Chloe:

Email [email protected] to discuss advertising or guest opportunities.

We have some great podcasts coming from: Adam Robinson (CEO @ Retention.com & RB2B), Sergio Pereira (Fractional CTO and CPO), and Pierre Herubel ( B2B Content Expert, 122K+ on LinkedIn).

I’m so excited to share them with all of you.

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