How to Develop Your Product Strategy, with Satyajeet Salgar | Director of Product, Google

Satyajeet Salgar is a Director of Product Management at Google.

He’s had a 16+ year career there, where he has been the product leader for many teams at YouTube and Google Search. Now, he leads teams in Applied AI.

In this conversation, Satyajeet and I cover everything you need to know to write a good product strategy:

* The elements of a good vs a bad strategy doc

* The type of work and experimentation you need to confirm a strategy

* How to connect strategy to quarterly objectives and key results (OKRs) and how often to update your strategy

Brought to you by:

* BuildBetter: AI for product teams

* Enterpret: Transform customer feedback into product growth

* Attio: The next generation CRM

Here were some of my favorite takeaways:

* The ‘second wave’ of technology trends is often where the money-making apps are made. We’re just finishing the first wave of AI, and the money will come in this second wave.

* Adjust your strategy over time and spread your bets around. Keep taking the small and safe ones but don’t forget to take a long shot every now and then.

* Principles in strategy documents should reflect long-standing company values and behaviors. They should not be defined on the spot to justify a particular decision.

* Great PMs create a "culture of product" on their team. They ensure the best decisions get made rather than trying to make all decisions themselves.

Where to Find Satyajeet

* X

* LinkedIn

* Substack

Up Next

We have great podcasts coming from Jason Knight, Mirela Mus, Stephanie Leue and more. I can’t wait to share them with you.

P.S. If you liked this, you may like the newsletter post, How to Write a Product Strategy in 1 Day / 1 Week / 1 Month