ERG Media Founder & Editor-in-Chief of Type 7: Ted Gushue – Craft, Community, & Making Things for the Obsessed

The Gstaad Guy sits down with Ted Gushue, founder of ERG Media and Editor-in-Chief of Type 7, who publishes hand bound books in the most digital era in history. Having once declared print dead and been proved comprehensively wrong, Ted has built a career around people who care too much about one thing, on the conviction that making something for two thousand obsessives beats selling fifty thousand copies to the indifferent.

The conversation gets into where taste comes from and why the objects people love say more about them than anything they say out loud. Ted is candid about the discipline of looking at your own work honestly, about why he has never taken a cut for an introduction, and about the one quality he has found impossible to teach. Warm, generous, and full of opinions he has actually earned, it is a conversation about craftsmanship, obsession, and building things designed to outlive you.

Filmed at Mandarin Oriental, Milan.

Intro ✨🎙️

(02:52) The Cheat Code Of Being An American In Europe 🇺🇸🇪🇺

(05:54) Books Are Dead, I Was Wrong 📚🔄

(08:09) Printing It Out In Lockdown 🖨️🏠

(11:18) Jazz Kissa And The Audience Of Two Thousand 🎷🎧

(15:04) Porsche Was The Architect's Car 🏎️📐

(19:32) Building A Community, Not An Advert 🤝📣

(25:29) Fax Machines And Flying Cars 📠🚗

(29:22) Otaku, And The Beauty Of Being Obsessed 🇯🇵🔍

(33:40) What Coolness Actually Looks Like 😎✨

(35:15) I've Never Been A Broker 🚫💼

(40:12) No Door Is Closed In America 🚪🇺🇸

(44:33) DJ, Gossip Columnist, Consultant 🎧🗞️

(48:22) Learning To Say This Ain't It ✋🎯

(49:59) Why Milan Breathes 🇮🇹🌬️

(54:58) Bite The Bullet, Open The Company 🏢🚀

(58:33) À La Poubelle vs. Fantastique 🗑️✨

(01:05:03) You Can't Teach Work Ethic 💪🏆

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