151. Leads Don't Matter: Moving From a Sales-led to a Product-growth Orientation w/ Stephanie Cox
Overview:
This week on the show, we welcomed Stephanie Cox, VP of sales and marketing at Lumavate. She talks about building a modern sales and marketing organization along with what it's like for marketers to run the sales team and why coming from a marketing background prepares you to lead a sales organization. Stephanie also discusses how to transition from a sales-led organization to product-led growth. Plus, she shares a major strategic decision that her company encountered over the last year and a half.
What You’ll Learn
- The power of a coffee meeting: How Stephanie amped up her career
- How to shift from marketing to sales without losing steam
- The great reset: From sales-led to product-growth orientation
- "Leads don't matter" — Stephanie wades into the controversy
- For the love of all things Burger King
Show Agenda and Timestamps
- Show Introduction [00:10]
- The power of a coffee meeting: How Stephanie amped up her career [6:33]
- How to shift from marketing to sales without losing steam [14:11]
- The great reset: From sales-led to product-growth orientation [19:11]
- "Leads don't matter" — Stephanie wades into the controversy [24:17]
- For the love of all things Burger King [30:02]
- Sam’s Corner [32:56]
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
Senaste avsnitt
En liten tjänst av I'm With Friends. Finns även på engelska.