The GTMnow Podcast

190: How to Control Your Internal Brand

36 min • 7 december 2021

In this episode of the Sales Hacker Podcast, we have David “Hersh” Hershenson, Chief of Staff at tray.io, a 20-year veteran of the high-growth world and one of the first 200 employees at Salesforce. Join us for a candid conversation about leveraging feedback to understand your internal brand.

What You’ll Learn

  1. What your internal brand is
  2. Seeking feedback from your coworkers
  3. Why it’s important to understand what people say about you
  4. How a mentor and a professional network can set you apart

Show Agenda and Timestamps

  1. About David Hershenson & tray.io[2:28]
  2. Hersh’s background/Salesforce years [7:12]
  3. Tips for setting goals of the right size [12:00]
  4. How to manage your career in the high-growth world [16:24]
  5. Building your internal brand [20:19]
  6. Paying it forward [27:41]
  7. Sam’s Corner [31:01]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

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