194: No More Quotas, No More Commission: Sales Without SDRs
In this episode of the Sales Hacker Podcast, we have Nelson Gilliat, Demand Generation Manager at Brantr Media and Author of Death of the SDR, a book whose controversial central philosophy we discuss. Join us for a visionary conversation about getting rid of the SDR role and doing away with commission and what should replace them.
What You’ll Learn
- The problems with the SDR to sales handoff
- The role of prospecting in a world without SDRs
- A better way to compensate instead of commission
- What buyer-centric revenue really means
Show Agenda and Timestamps
- About Nelson Gilliat & Brantr [2:11]
- Defining a predictable revenue model [4:07]
- Why prospecting sits apart from sales [6:59]
- The vision for buyer-centric revenue [15:38]
- A new perspective on commissions [19:36]
- Paying it forward [26:59]
- Sam’s Corner [29:04]
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
Senaste avsnitt
En liten tjänst av I'm With Friends. Finns även på engelska.