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The GTMnow Podcast

195: 3 Steps to Focus on Your Customer’s Customer

31 min • 8 februari 2022

In this episode of the Sales Hacker Podcast, we have Ashley Welch, Co-Founder at Somersault Innovation, where she leverages design thinking in sales coaching. Join us for an engaging conversation about the 3-step process to help sales reps unlock their empathy, curiosity, and insightfulness.

What You’ll Learn

The importance of focusing on your customer’s customer
True sales is about empathy
Harnessing challenge into curiosity
Ashley’s discovery-insight-acceleration framework

Show Agenda and Timestamps

About Ashley Welch & Somersault Innovation [2:05]
Bringing concepts of design thinking to sales [5:24]
Step one: discovery [7:29]
Step two: insight [14:03]
Step three: acceleration [17:41]
Paying it forward [25:16]
Sam’s Corner [27:31]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

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