GTM 118: 5 Must-Try PLG Tactics to Accelerate Growth with Kyle Poyar
Kyle Poyar is the Co-Founder and Operating Partner at Tremont, with over 8 years of experience at OpenView where he became a leading voice in the product-led growth (PLG) movement. Kyle shares his insights on the inevitability of PLG in an AI-driven future and reveals must-try tactics to accelerate growth using a PLG approach.
Discussed in this Episode:
- Why PLG is becoming inevitable, especially with the rise of AI in software
- Creative ways companies can build out their PLG motion
- How social proof and PLG are merging to influence buying decisions
- Advice for early-stage founders looking to set up a PLG motion
- The realities of working in venture capital and how to break into the industry
Highlights:
(4:22) The evolution of PLG from an investment risk to a critical strategy.
(9:10) Will the vast majority of software companies have a PLG motion in the future?
(18:56) Using product data for marketing purposes.
(21:17) Offering an affordable entry-level package to land and expand.
(23:44) The increasing importance of social proof in PLG.
(31:41) Advice for early-stage founders setting up a PLG motion.
(37:43) Kyle's journey from consulting to VC and advice for breaking into venture.
(44:43) One thing revenue leaders believe to be true that Kyle thinks is bull$***(47:59) One thing that is working for Kyle in go-to-market right now.
Guest Speaker Links (Kyle Poyar):
LinkedIn: https://www.linkedin.com/in/kyle-poyar/
Newsletter: https://www.growthunhinged.com/
Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
Sponsors:
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The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
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En liten tjänst av I'm With Friends. Finns även på engelska.