GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor
Udi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers’ attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. His book Courageous Marketing is officially out and you can buy it below in the show notes.
Discussed in this Episode:
- Why Marketing 'Best Practices' are broken for Brands that want to stand out.
- Marketers need to consider the long game and remember the 95/5 rule.
- When you should hire for experience versus potential.
- How to foster a culture of healthy risk-taking with your team.
Highlights:
04:09 Udi's inspiration for writing his new book, Courageous Marketing.
06:02 The four most common reasons why marketing fails.
09:22 What marketers should be looking for when selecting a company to join.
13:55 The Problem with 'playing it safe' in B2B marketing.
23:07 How to market to both the 5% and the 95% of your buyers.
38:13 The Three Team Operating Principles for leading a bold and effective marketing team.
Guest Speaker Links (Udi Ledergor):
- LinkedIn: https://www.linkedin.com/in/udiledergor/
- Gong: https://www.gong.io/
- Udi's Book, Courageous Marketing: https://mybook.to/courageousmarketing
Host Speaker Links (Sophie Buonassisi):
- LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/
- Newsletter: https://gtmnow.com/tag/newsletter/
Where to find GTMnow (GTMfund’s media brand):
- Website: https://gtmnow.com/
- LinkedIn: https://www.linkedin.com/company/gtmnow/
- Twitter/X: https://x.com/GTMnow_
- YouTube: / @gtm_now
- The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/
Sponsor: ZoomInfo’s GTM25 Virtual Conference—a free, half-day even
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
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En liten tjänst av I'm With Friends. Finns även på engelska.