Start / The GTMnow Podcast / Gtm 57 the real raw version of selling a start up with eli rubel

GTM 57: The Real/Raw Version of Selling a Start-Up with Eli Rubel

43 min • 22 augusti 2023

Eli Rubel is the CEO of MatterMade and NoBoringDesign, and has served as a Marketing advisor for companies like Dropbox, Loom, Productboard, Calm, and many others. Prior to MatterMade & NoBoringDesign, Eli was the founding CEO of Glider.com which he led through a successful acquisition to FPX.

What You Will Learn:

The importance of leveraging Demand Efficiency for your business.
Being aware of the bad actors that exist in business.
Extreme diligence on contract work should not be overlooked.
Setting yourself up successfully post-acquisition changes.

Highlights:
(3:39) Defining Demand Efficiency.

(7:30) Shared data around good efficiency through channels.

(10:10) Common micro-surfaces that are often overlooked.

(13:10) Companies revisiting their brand guidelines and brand identity.

(15:24) Good conversion rates on ad spend for B2B SaaS companies.

(17:10) Things people should think about when analyzing their demand efficiency

(18:10) Eli’s acquisition that went wrong.

(25:30) How to combat against acquisitions going wrong.

(28:00) Post-acquisition shift - how to set yourself up.

(30:10) Founder Question: What your first marketing hire should look like.

(25:00) Hot take: LinkedIn is dying!

(38:00) Operational excellence will set your team up for success every time.

Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/elirubel/
MatterMade's Website: https://www.mattermade.co
NoBoringDesign Website: https://www.noboringdesign.com

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

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