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The High Performance Podcast
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E194 - The $50 Million Brand Blueprint with Jason Daniel

1 tim•25 maj 2023

Jason Daniel is founder and CEO of clothing brand LSKD (Loose Kid). LSKD grew from his pursuit of a sporting career in Motocross, whilst he built core business and work ethic skills as a carpenter. In this episode, he shares how his wife falling pregnant empowered him to pursue LSKD 100% and encouraged him to find his ‘why’.


He reflects on the power of vulnerability and naivety when starting any new venture. Damian, Jake and Jason discuss how to find and inspire passion and drive, and why you should embrace failing forward.

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