Stiff Records: How Punk Marketing Became a DIY Masterpiece

This episode explores how London’s Stiff Records turned marketing, packaging, and grassroots promotion into a core part of the British punk and new‑wave explosion, spotlighting bands like The Damned, Elvis Costello, and Ian Dury. It looks at how the label’s quirky branding and DIY ethos helped shape the scene’s visual identity and distribution network, while revealing the practical decisions behind early independent releases.

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