Building For a Muslim Market: How to Scale a Faith-Driven Business Ft. Oyinda Kazeem

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In this episode of The HSM TribeCast, we sit down with Oyindamola Kazeem, the visionary founder of Hadiya Souq Africa, the continent’s first dedicated Islamic lifestyle marketplace. She shares her inspiring journey of transforming Hadiya NG—a beloved faith-rooted product brand—into a massive digital ecosystem.

The conversation dives into the challenges of building a business for the modern Muslim market. Oyinda opens up about treating entrepreneurship as an act of ibadah (worship) and navigating the delicate balance between high business ambition and spiritual contentment.

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