The Human Blueprint

The Power of Influence

43 min • 13 maj 2025

What is Influence?

  • Influence is the ability to affect someone’s thoughts, feelings, or actions.
  • It’s not about controlling others.
  • It’s about inspiring them to take action or trust your guidance.

Why Influence Matters in Real Estate

  • Buyers and sellers rely on your expertise to make big financial decisions.
  • They are looking for someone they feel confident following.
  • Influence builds trust faster than facts alone.

Example:

Two agents give the same market report.

The agent who confidently recommends a clear path forward earns the listing.

How Realtors Use Influence Daily

  • During Consultations: Guiding clients toward realistic expectations.
  • Pricing a Home: Helping sellers understand market value vs emotional value.
  • Negotiations: Persuading the other side to accept terms favorable to your client.
  • Referrals: Influencing people to recommend you to others.
  • Social Media: Building a brand people want to engage with.

Positive vs Negative Influence

  • Positive = Empowering, Educating, Building Trust
  • Negative = Manipulation, Fear Tactics, Pressure

Example of Positive Influence:

Helping a first-time buyer feel confident buying despite fear.

Example of Negative Influence:

Pushing a buyer into a home they don’t love just to close a sale.

How to Strengthen Your Influence

  • Be Authentic. People can spot fake energy fast.
  • Be Consistent. Stay active where your audience sees you often.
  • Educate First. People follow those who teach them, not those who sell to them.
  • Show Proof. Share client wins, testimonials, and success stories.
  • Listen More Than You Talk. Understand their real needs before advising.

Thought-Provoking Questions for Group Discussion

  • When have you been positively influenced by someone in business? What stood out?
  • Have you ever been negatively influenced? What did you learn from it?
  • How can you shift from “selling” to “guiding” more in your client conversations?
  • What small change could you make this week to increase your influence?

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