Identity Week Europe: Why Andrew Bud Believes Liveness Is Becoming Critical Infrastructure for AI

Recorded on-site at Identity Week Europe in Amsterdam, ID Talk sits down with iProov founder and CEO Andrew Bud to discuss the evolving role of digital identity in an era increasingly shaped by artificial intelligence. Bud explains why he believes proof of human presence will become foundational to the future of online trust, as AI agents take on greater responsibility for accessing services, acting on behalf of users, and making decisions in the digital world.

The conversation also explores the personal story behind iProov's founding, including a fraud crisis in the mobile payments industry that convinced Bud the internet needed a better way to verify genuine human presence. He discusses the company's approach to liveness assurance, the accelerating threat posed by deepfakes and AI-enabled fraud, and why organizations across government, financial services, healthcare, and enterprise security need to rethink how they establish trust online before the next wave of attacks arrives.