Trust, Creativity, and What We Risk When Adopting AI (EP 22)

🎙️ Iwona Fluda, expert for creativity & ethics

🧭 Opening

This week's episode of the in-between tech & trust podcast examines how AI is reshaping creativity, trust, and responsibility in everyday work. If you work in creative fields, technology, or organizational leadership who are dealing with AI as a practical reality rather than an abstract future, then this podcast is for you.

🗣️ Episode overview

Eva Simone Lihotzky is joined by creativity and ethics expert Iwona Fluda, founder of the Ministry for Creativity, Head of AI and Content Growth at Deamleaps and ambassador for the Royal Society for Arts, Manufactures and Commerce. Together, they unpack why trust in technology is eroding, how AI tools affect human thinking when cognition is outsourced, and why creativity cannot be reduced to speed or output. The discussion moves between individual responsibility, organizational shortcuts, and the ethical gaps that appear when inclusivity and long term design are treated as secondary concerns. 

🧩 Key themes discussed

• Cognitive engagement and AI
  How relying on AI without active thinking weakens human cognition, drawing on research associated with the MIT Media Lab.

• Creativity under pressure
  Creativity as a historically essential survival skill, and why it remains structurally undervalued despite being central to innovation.

• AI as tool and disruptor
  The dual role of AI as a powerful collaborator for some and a driver of job loss for others, especially in creative and marketing work.

• Trust in technology and platforms
  Why skepticism, not trust, defines today’s relationship with technology and institutions, including content ecosystems like LinkedIn.

• Radical inclusivity by design
  The limits of add-on ethics programs and the need to build inclusivity into systems from the very beginning.

• Efficiency versus responsibility
  Organizational choices that favor short term gains over long term impact, even when frameworks like the EU AI Act already exist.

• Societal and existential risk
  Concerns about large scale job displacement and long term societal disruption, including references to thinkers such as Roman Jampolsky.