Who is a music industry plant? And does it matter?
9 min•3 augusti 2026
Musicians from the Rolling Stones to up-and-coming pop star Bella Kay have one thing in common: Influencers are being paid to promote their songs.
On today's show: Who is an industry plant and why does it matter?
Fact checking by Tyler Jones.
Your Next Listen
— Two Indicators: the influencer industry
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On today's show: Who is an industry plant and why does it matter?
Fact checking by Tyler Jones.
Your Next Listen
— Two Indicators: the influencer industry
Connect with The Indicator
— Sign up for The Indicator’s weekly newsletter!
— Buy the Planet Money book
— Find our socials, YouTube and more!
— For sponsor-free episodes, subscribe to NPR+
Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include sponsor-free listening. Learn more at plus.npr.org.
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
NPR Privacy Policy
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