Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)
In this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role of influencers as brand ambassadors.
The conversation explores strategies for effective collaboration, long-term partnerships, and innovative marketing formats.
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Show Notes:
(01:32) Introduction to Kirby
(03:35) Co-Creation and Collaboration with Influencers
(05:10) Balancing Brand Guidelines and Creator Authenticity
(10:50) Experiential Marketing and Brand Ambassador Trips
(15:38) Managing Campaigns and Metrics Effectively
(17:50) Integrating Influencer Marketing into Broader Strategies
(19:03) Future Trends in Influencer Marketing
(21:02) Building Community IRL
Check out some of our previous episodes!
- How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
- AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
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