Natalie Marie Dunbar on Scaling Content Strategy

Natalie Marie Dunbar is a senior manager of content design at Walmart. She’s the author of From Solo to Scaled: Building a Sustainable Content Strategy Practice. In this conversation, we discuss content strategy, how it might differ from information architecture, and how to stand up a content strategy practice.

Natalie has asked me to let you know that rosenfeldmedia.com has a promo code for The Informed Life listeners. The code is INFORMEDLIFESTS, and it’s good for 20% off the purchase of any Rosenfeld Media book until December 31, 2022.

Show notes

• Natalie Marie Dunbar (LinkedIn)
• theliterati (Twitter)
• theliterati (Instagram)
• From Solo to Scaled: Building a Sustainable Content Strategy Practiceby Natalie Marie Dunbar
• Walmart
• Information Architecture: An Emerging 21st Century Profession, by Earl Morrogh
• Louis Rosenfeld
• Kristina Halvorson
• Content Strategy for the Web, 2nd Edition by Kristina Halvorson
• World IA Day
• Why You Need Two Types of Content Strategist by Ann Rockley
• Marie Kondo
• OKR
• Why Buildings Stand Up: The Strength of Architecture by Mario Salvadori
• Barnali Banerji (LinkedIn)
• The Web Content Strategist’s Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kinds by Richard Sheffield
• Enterprise Content Strategy: A Project Guide by Kevin Nichols

Disclosure: I received Natalie’s book for free as a previous Rosenfeld Media/Two Waves author.

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