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The Innovation Show
NäringslivTeknologi

Rita McGrath: What Case Studies Get Wrong

9 min•14 oktober 2022

Our guest on today's Innovation Byte is the brilliant author, speaker, consultant, founder of Valize and Professor with Columbia Business School Rita McGrath welcome to the show.

00:00:00 Intro

00:00:14 The Survivorship Bias of Innovation

00:01:08 Blockbuster v Netflix

00:02:53 Kodak Story

00:04:29 Nokia Story

00:07:13 Captive to Customers

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