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The Inside Edit
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How Elena Bonvicini Got EB Denim Jeans on Taylor Swift & Built a Fashion Empire

42 min•1 september 2025

Elena Bonvicini explains how EB Denim grew from selling DIY cutoff shorts in high school to a multi-million dollar, celebrity-loved brand. She shares early vintage inspirations, key PR wins (Hailey Bieber, Taylor Swift, Megan Fox), the shift from reworked Levi’s to original jeans, production and funding challenges, and opening her first flagship store at 217 S La Brea.

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