178: What's Wrong with Your Website with Miriam Schulman

Today's show is about your website. Specially how to make changes so that it works better for you, and helps you sell more art. I recently reviewed websites for my incubator clients. Many of the things they need to update showed up frequently so I made a list to help you have the best website possible. Look at your site. Where can you improve things?

1. Pop-ups. Hear how to improve your pop-up for more opt-ins with specific examples for the best way to get your pop-up to convert.
   
   
2. Apologizing. Take the approach that people want to hear from you, and they want to know about your work.
   
   
3. The Menu Bar. Be thoughtful about your menu options. I outline two easy fixes are updating the about and sale menu tabs.
   
   
4. Gallery tab. The art that is for sale should not be under a gallery tab. 
5. No way to purchase! Don't create obstacles to sales. I share 2 website providers that make this easy.
   
   
6. Clarity in your offer. A confused mind never buys. Get my best insight about the best way to curate what you sell.
   
   
7. Clearly state shipping information. I've outlined 3 options that work, pick one so your buyer knows exactly how their purchase will be shipped.
   
   
8. Outdated information. Old events, past courses, pricing specials that have expired are making your site look neglected.
   
   
9. Pronouns. Maintain consistency in your copy. I recommend your site be written in first person. Even if you use third person, it's key that it's done site wide.
   
   
10. About page photos. Another place for consistency. Listen for the 3 things that make a huge impact here and the one photos that always needs to be on your about page.

Review your site with a new perspective. Where can you make updates? Make sure your site is engaging, informative and most of all, make it easy to sell your art!
For full show notes, go to schulmanart.com/178
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