389: How Galleries Choose Artists

🖼️ That portfolio email gets a lot less scary once you know what galleries are actually evaluating behind the scenes.

Before a gallerist ever books a studio visit, they're quietly assessing a very specific set of criteria—and personal taste is last on the list. In this episode, Miriam pulls back the curtain on the five factors that matter most for gallery representation, including sales history, proof of demand, and messaging that helps a gallery sell your work with confidence. You'll also learn what galleries really mean when they ask about Instagram, why your email list is the asset they trust most, and how to stop guessing and start preparing strategically.

• The five criteria galleries evaluate before scheduling a studio visit

• Why sales history matters most—and how to build proof of demand

• How to create clearer messaging so collectors instantly understand your work

🎧 Tune in to replace uncertainty with clarity and approach galleries from a place of preparation, not permission-seeking.

Full Show Notes: schulmanart.com/389

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