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The Interline Podcast
KonstTeknologi

How Fashion And Beauty Show Up In AI Search

56 min•24 mars 2026

From raw query visibility to market sentiment and authority, AI models search for, rank, and surface brands in a way that’s orthogonal to traditional SEO.

Ben talks to Malte Landwehr, Chief Product Officer and Chief Marketing Officer of Peec, about what fashion and beauty need to understand about when, why, and how LLMs go to the web, and how to influence what they bring back with them.

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