What’s Really Inside A Forecast?

Every field that deals in data is figuring out where the boundary sits between analytical models and human judgment. When that data pertains to culture and change, that shifting sweet spot is determined as much by time as it is by technology.

To get a better grasp on what actually goes into the art and the science of forecasting, Ben sits down with Carla Buzasi, CEO of "global change authority" WGSN.