Sveriges mest populära poddar

The Jasmine Star Show

Old School Marketing Tactics, New School Results

24 min • 20 maj 2025

Wanna know what makes people stop scrolling and actually pay attention to your business?

This episode is like sitting front row in a marketing masterclass—with real examples that made me go, “Dang. THAT is good.”

I share 3 real-life examples of irresistible marketing—from a PayPal email that stopped me in my tracks, to a blog that made me want to hire the writer immediately, to a customer service email that turned into a sales lesson.

And the best part? You can use all of them today in your own business.

Here’s what you’ll hear:

  • A genius way to turn an old-school flyer tactic into digital gold 💸
  • How one cold email stood out using just $0.02 (yes, really)
  • Why idioms, pattern interrupts, and cognitive fluency matter in your copy
  • How a writer earned my trust—without a pitch
  • What a SaaS company taught me about challenging assumptions and using data to sell smart
  • How customer service teams can secretly become your best sales channel

This episode is filled with copywriting gold, marketing psychology, and strategy you can swipe for your next email, launch, or brand campaign.

Grab a notebook (you’ll want to write these down) and press play now.

Click >>PLAY<< to hear all of this and:

[00:28] Why what worked last month might flop today (and what to do about it)

[02:47] Marketing move #1: “Show Me the Money” — how a $0.02 email cut through the noise

[07:07] Using idioms and neuromarketing to build familiarity and trust fast

[10:54] Marketing move #2: “Thank You, No Thank You” — how a blog reader turned into a hot lead

[13:34] Marketing move #3: “No, But Here’s Something Better” — how smart SaaS email turned a no into insight + upsell

[21:27] Why challenging assumptions and asking for feedback is the future of growth marketing

Listen to Related Episodes:

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode545

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Podcastbild

00:00 -00:00
00:00 -00:00