Currents 090: BJ Campbell and Patrick Ryan on Egregores

Jim talks with BJ Campbell and Patrick Ryan about understanding the present moment through the concept of egregores. They discuss the meaning of the term, its roots in early occultism, social media as the fertile ground, an analogy with neural nets, measuring egregores with grammar velocity, LLMs as a Broca's area for tech, how guns have won the culture war, translating word frequency distributions into psychological profiles, one grand egregore vs multiple competitive egregores, NPC speedrunning, experiments in influence automation, QAnon & piggybacking on reality, egregore update rates, Shiri's scissor, LLMs as necromancy, multipolar traps, the impedance matching problem, an apex predator egregore, and much more.