31: Bob Burg | The Five Secrets of Ultimate Influence

Bob Burg (@BobBurg) is the co-author of The Go-Giver Influencer: A Little Story About a Most Persuasive Idea, a parable about the power of genuine influence in business and beyond.

• Disagreement -- especially online -- is more common than persuasion or advancing the conversation. What can we do to change this?
• How "listening with the back of the neck" helps us find common understanding with others.
• The seatbelt principle of emotions and how we can work on our ability to react in ways that result in more productive disagreements.
• Setting the right frames and responding to negative ones.
• How to say "no" in a way that doesn't end up getting us in trouble later down the line.
• And much more...

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