The Journal.
Can 'Immersive' Van Gogh Beat the Real Thing?
18 min•15 december 2021
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The painter Vincent Van Gogh is having a moment. Right now, multiple companies are battling to sell tickets to dozens of immersive shows of his work, which involve virtual-reality headsets and large-scale projections. WSJ's Kelly Crow tells the story behind this new way of viewing art and why it is creating a challenge for museums.
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