The Journal.
Formula One Gets Fuel From Netflix
19 min•29 oktober 2021
Om avsnittet
After years of struggling to attract new fans, Formula One is suddenly finding tons of them. The reason? A reality TV show on Netflix, called "Drive to Survive." WSJ's Joshua Robinson explains how a show he likens to "The Real Housewives of Monte Carlo" made F1 a model for modern sports marketing.
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