The Journal.
Google's Plan to Change Online Ads Isn't Going Well
18 min•31 januari 2022
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Last week, Google announced it is overhauling its plans for targeted online advertising after pushback from privacy advocates. The company's new plan is called Google Topics and aims to give marketers less granular information about web users than under the tech giant's earlier proposal. WSJ's Sam Schechner talks about what the new proposal means for Google, advertisers and regulators around the world.
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