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How the Stanley Cup Became the Internet's Favorite Water Bottle

22 min•19 januari 2024

The Stanley Quencher, an insulated water bottle, is everywhere these days. And the popularity has been good for the company. Stanley generated $750 million in revenue last year. WSJ's Callum Borchers explains how a brand traditionally loved by outdoorsmen has become the new favorite of moms and teen girls.


Further Reading:

The New Office Status Symbol Holds a Lot of Water—and Has a Wait List


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