‘It Came out of Nowhere’: The Rise of Dr Pepper

There is a new contender in the cola wars, and it isn’t a cola. It’s Dr Pepper. WSJ’s Jennifer Maloney unpacks how after decades as a distant competitor, Dr Pepper has climbed the soda ranks with help from hefty marketing, novel flavors and TikTok videos.

Further Reading:

- Dr Pepper Ties Pepsi as America’s No. 2 Soda

Further Listening:

- The Agony and Ecstasy of Tab 

Learn more about your ad choices. Visit megaphone.fm/adchoices