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Oatly Pioneered Oat Milk. Now it’s Struggling to Keep Up.

21 min•14 mars 2022

With its cheeky advertising, Oatly helped invent the oat milk market. But now it’s having a hard time keeping up with all the demand it helped create. WSJ’s Khadeeja Safdar and Jesse Newman tell the story of the company’s rise and recent troubles.

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