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Old Navy Tried to Make Sizes for All. It Backfired.

17 min•27 maj 2022

Last year, Old Navy overhauled its women’s clothes to make sizing more inclusive. But then its sales started falling. WSJ’s Suzanne Kapner unpacks why the company’s plan to reach more customers didn’t work.


Further Reading:

- Old Navy Made Clothing Sizes for Everyone. It Backfired. 

- Old Navy to Scale Back Its Inclusive Sizing Strategy 


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