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The Rise of the Minions

20 min•28 oktober 2022

Minions, the yellow, pill-shaped sidekicks that debuted in the 2010 animated film “Despicable Me," have emerged as one of the best-known franchises in recent Hollywood history. WSJ’s Erich Schwartzel explains the mix of luck and strategy that made the Minions so successful.


Further Reading:

-How the Minions Became Hollywood’s Mightiest Franchise 


Further Listening:

-A Tale of Two Top Guns 


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